An automotive club or a motorcycle group constitutes of a bunch of people who share common interests in certain cars. It's practically a society of enthusiasts. It goes without saying that attracting new members is the lifeline of any club out there. You can have a litmus test for how good your club is, by examining the percent of users who renew their membership subscriptions on an annual basis. Ideally, they ought to be sixty to seventy percent of active members.

 

Clubs often look for strategies to enlist more members, and since we have many different organizations out there, competition will come into existence. Use these strategies to promote your club participation.

 

(a) Set up a booth

 

Your intended spots should be those areas folks frequently go to. Select a booth at a shopping mall, tradeshows or better yet, community fairs. These spaces will act as a center for distributing details about your group and the benefits that come with it. Naturally, there will be other stalls probably marketing different goods around you. These displays are your competitors since they are also targeting the prospect individual's consideration. So make your booth stand out from the others. Use a sizable television screen and a VCR. Let a message play across the screen to great bold words. For example, 'Vroom a Zoom Car Club.'

 

(b) Event hosting

 

In the case of a car club, set up an antique auto road show. Throw such shows often but in several places. Talk to the community leaders to aid you to publicize upcoming events. Make sure people have fun at the event. If it seems as though it's all about work, prospects will start staying clear of your club. Throw in a gathering while you're at it. However, don't forget the importance of the entire thing is to fish for new club members. So when they least expect it, pitch in a sales pitch.

 

(c) Identify recruiters

 

Not all members will be successful in the recruitment process. Some days you succeed while other occasions you just have to be okay with the loss. Credit and openly recognize those club members who successfully got recruits.

 

(d) Utilize social media

 

Establish yourselves as a group and delegate functions. Assign a group the responsibility of managing a social media campaign. Liaise with bloggers to blog about the advantages that participants enjoy in auto or motorcycles clubs.

 

(e) Create a logo

 

Be part of something greater. It's an inner motivation we obtained right from birth. Your club should have an amazing logo that represents the group. For those in the motorcycle club, have the logo at the back of your helmets, leather jackets, t-shirts, etc.

 

(f) Benchmark

 

You might be the only club in your location, but you're certainly not the only club out there. Ask around for other prevailing organizations. Meet with those members and learn how they recruit members and preserve their numbers. You can as well check the area bulletin to find brand new clubs instead of traveling.

 

(g) Print media advertising

 

Find a way of getting an ad in a local paper. Or ask a school to add a write-up about your group in the school newsletter. You should not take too lightly the strength of print media. An eye-catching piece can be the reason you get an additional member to sign up with your club. Write your club newsletters and deliver them to press houses.

 
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(h) Participation in community work

 

Be part of the community's solution to issues. If you've had robbery matters for awhile across the neighborhood, offer help by allowing your club members to be part of the 'watchdog' effort. The neighborhood will value you and individuals will desire to take part in the process but in reality, they are getting involved in your club's activities. Before they know it, they are active members. Hooked!

 

(i) Regular meetings

 

Before just about anything else, the meeting spot should be in an easily accessible place. A setting all club members find friendly. Then furthermore, the meetings should regularly be held. No matter how small the group presence is, don't disperse the group. Carry on with the meeting as this will boost the morale of the absentees to attend the next time.

 

(j) Partner with car retailers

 

Have a relationship with cars or motorcycle dealers such that anytime they hold a car or motorcycle selling open day event, you hold a parallel gathering alongside them. You know, even though you both have the same product, they are both going to be utilized for various reasons, right? So ultimately, you're not competitors. There's no harm working together.

 

Have a go at out these approaches and see how your car or bike clubs increase significantly.